Source page: McKinsey & Company
Commentary
A perfect storm for consumer packaged goods
Consumer | Retail
July 11, 2024 – Consumer packaged goods (CPG) companies face a collection of challenges that puts immense pressure on them to adapt their business models. Senior partner Jessica Moulton and coauthors find that the megatrends that disrupted the CPG industry in the past decade are intensifying. These challenges include consumer fragmentation, escalating volatile costs, and a slowing global economy.
To read the article, see “Rescuing the decade: A dual agenda for the consumer goods industry,” June 11, 2024.
customizer here
Visual form
Radial before-and-after megatrend comparison.
Layout / body structure
The page arranges the megatrends around a circular hub, with each spoke showing a smaller past-10-years marker and a larger next-10-years marker connected by a shaded wedge that indicates whether impact intensifies or eases.
What is being compared
It compares the past-decade versus next-decade impact level of different megatrends on the consumer-packaged-goods industry.
Measurement system
Each trend is scored on a 1 to 5 impact scale, with the smaller inner marker representing the past ten years and the larger outer marker representing the next ten years.
Visible structure inside the graphic
Every megatrend has a colored spoke, a pale wedge linking past to future, and two labeled circles with numeric scores, while the legend on the right groups trends into macroeconomic slowdown, consumer fragmentation, mass-merchant squeeze, and escalating volatile costs.
Main takeaway from the visual
The pattern is overwhelmingly upward: many of the forces that already mattered in the past decade are shown intensifying further in the next ten years, which is why the page frames the coming environment as a strengthening of earlier disruptions rather than a reset.
Key standout values or extremes
Population growth stagnating rises from 3 to 5, a heightened rate of crop failure rises from 1 to 5, wealth expansion slowing drops from 4 to 3, China’s growth slowing stays high at 4, prescription weight-loss drugs moves from 1 to 3, and inflationary pressures ease from 5 to 2.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.