Source page: McKinsey & Company
Commentary
Digital diagnosis
Healthcare | Latin America
March 26, 2024 – Many consumers in Latin America continue to view doctors as the most reliable source of healthcare information (44 percent), but more than a quarter of survey respondents say health apps and social media are their go-to for health info. Senior partner Robin Roark and coauthors explain that expanding options for care through digital channels could reduce barriers to healthcare for Latin Americans.

To read the article, see “Healthcare in Latin America: What are consumers looking for?,” February 21, 2024.
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Visual form
Bubble chart.
Layout / body structure
The page is laid out as a matrix with countries down the left side and information sources across the top. The reading order is across each country row from one source category to the next and then down through the country list.
What is being compared
It compares the primary sources of reliable prevention and healthcare information used by respondents in Latin American countries.
Measurement system
The values are percentages of respondents, and the bubble size shows the relative importance of each information source. The chart also distinguishes top choice from second choice through its legend and bubble styling.
Visible structure inside the graphic
Each row contains a sequence of blue circles under columns such as doctors, social media, health apps, insurance, government, and family members. The largest circles cluster in the doctor column, while smaller bubbles populate the remaining information-source columns.
Main takeaway from the visual
The visual shows that digital tools matter, but doctors remain the dominant trusted source across the countries shown, while social media and apps act as meaningful but secondary channels.
Key standout values or extremes
The doctor column contains the biggest circles across every country row, with Argentina and Brazil near the top of the visible range. Social media and health apps form a second tier, while government and family-members columns are generally smaller across the matrix.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.