Source page: McKinsey & Company
Commentary
Gen AI is so hot right now
Artificial Intelligence | Retail
February 1, 2024 – The fashion industry has witnessed its share of ephemeral tech buzz, trends that disappear before they start. Generative AI, though, could have some staying power. Seventy-three percent of recently surveyed global fashion executives indicate generative AI will be a key priority for their businesses in the coming year, senior partner Achim Berg and colleagues note. And 62 percent of fashion leaders say their companies already use the technology, in areas such as online shopping assistance and writing product descriptions.
To read the report, see “The State of Fashion 2024: Finding pockets of growth as uncertainty reigns,” November 29, 2023.
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Visual form
Combined adoption-status chart and functional bar chart.
Layout / body structure
The chart is organized in two layers, with workplace adoption status summarized in the upper block and functional use cases ranked in a bar chart below.
What is being compared
It compares whether fashion companies are using gen AI and, separately, which functions inside the business are already applying it.
Measurement system
Both parts of the chart use percentages of respondents, with the top section summarizing adoption status and the lower section quantifying functional use.
Visible structure inside the graphic
The upper block splits the response pool into usage states, while the lower chart uses individual bars for functions such as marketing and sales, design and product development, operational support, digital shopping experience, supply chain and logistics, and store operations.
Main takeaway from the visual
The page shows that gen AI has already moved into the workplace for a majority of fashion companies and that the earliest visible concentration is in customer-facing and creative functions.
Key standout values or extremes
The chart states that 62 percent use gen AI in some way, while the largest functional bars are marketing and sales at 34, design and product development at 29, marketing content at 26, operational support at 26, digital shopping experience at 25, supply chain and logistics at 13, and store operations at 12.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.