Source page: McKinsey & Company
Commentary
Consumer confidence boost
Consumer | Europe | Economy
July 27, 2023 – European consumers report the most optimistic economic outlook in at least a year, despite continuing price increases, according to a McKinsey survey conducted in May. Analysis by senior partner Jessica Moulton and colleagues shows that German consumers reported a 13-percentage-point jump in consumer confidence, the biggest increase of the five European countries surveyed. It was followed by Italy, Spain, the United Kingdom, and France.
To read the article, see “High hopes despite high prices: An update on European consumer sentiment,” July 14, 2023.
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Visual form
Multi-country line chart.
Layout / body structure
A single time-series chart runs from June 2022 to May 2023, with multiple country lines sharing one vertical confidence scale.
What is being compared
It compares net confidence in each surveyed European country’s economy across time, with Germany, Italy, Spain, the United Kingdom, and France all plotted on the same chart.
Measurement system
The measure is net confidence in percentage points, shown on a vertical scale that spans from deep negative territory up toward positive readings.
Visible structure inside the graphic
Country lines share a common timeline, the gridlines frame the climb from negative values, and the labeled series let the reader see which countries recover fastest.
Main takeaway from the visual
The lines move upward together, showing a broad confidence rebound across Europe rather than an isolated improvement in one market.
Key standout values or extremes
The headline identifies Germany, Italy, and Spain as the leading group, and the chart’s scale shows the recovery happening from previously negative confidence levels.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.