Source page: McKinsey & Company
Commentary
In AI we trust
Digital | Consumer
November 30, 2022 – Films like The Terminator or The Matrix may suggest people should be wary of artificial intelligence. However, according to a survey by senior partners Alex Singla, Kate Smaje, and coauthors, more than two-thirds of consumers say that they trust products or services that rely mostly on AI as much as, or more than, those that rely mostly on people. The results of the survey could be influenced, at least in part, by the fact that consumers may not always understand when they are interacting with AI.
To read the article, see “Why digital trust truly matters,” September 12, 2022.
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Visual form
Survey bar chart.
Layout / body structure
The chart is a straightforward trust comparison chart, with the survey responses arranged so the reader can compare trust in AI-led products and services against trust in human-led ones.
What is being compared
It compares consumer trust in products and services that rely mostly on AI with trust in products and services that rely mostly on people.
Measurement system
The chart uses survey percentages, so the viewer is tracking the share of consumers who trust AI-driven offerings as much as or more than human-driven ones.
Visible structure inside the graphic
The internal structure is built from response categories and their corresponding bars or segments, with the AI-versus-people framing clearly separated so the relative trust levels can be read at a glance.
Main takeaway from the visual
The chart shows that consumer trust in AI-based products is already stronger than a pure science-fiction fear narrative would suggest. The majority response is not distrust but parity or even greater trust in AI-led offerings.
Key standout values or extremes
The page highlights that more than two-thirds of consumers say they trust products or services that rely mostly on AI as much as, or more than, those that rely mostly on people. That majority level is the central visual fact on the page.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.