Source page: McKinsey & Company
Commentary
Getting back on track
Travel & Transportation | Mobility
October 7, 2022 – The COVID-19 pandemic brought passenger rail to a halt in many places. As the rail industry looks to ramp back up, passenger preferences could provide insights. According to a recent report by the International Union of Railways in partnership with McKinsey, price, safety, reliability, and convenience tend to be key criteria for passengers when choosing a mode of transportation.
To read the report, see “Boosting passenger preference for rail,” August 1, 2022.
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Visual form
Bar chart.
Layout / body structure
The page uses a single chart in the main visual slot, read top to bottom from the chart title into the ranked comparison and then down to the brief source note.
What is being compared
The chart compares the factors passengers weigh when choosing a transport mode, with rail framed against the broader set of decision criteria such as price, safety, reliability, and convenience.
Measurement system
The comparison is criterion-based, so the reader is tracking relative importance across categories rather than financial units; the chart likely expresses those criteria as survey shares or importance scores.
Visible structure inside the graphic
The chart is organized as a ranked set of bars or columns for the choice drivers, making it easy to see which criteria sit at the top of the decision stack and which matter less.
Main takeaway from the visual
The visible ordering puts practical operating factors at the center of passenger choice, with price, safety, reliability, and the core product offering leading the list.
Key standout values or extremes
The standout information on the page is ordinal rather than numeric: price and safety sit with the strongest decision drivers, while less central considerations fall behind them in the display.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.