Source page: McKinsey & Company

Commentary

Visual form

Line chart.

Layout / body structure

The page uses a single projection chart, read left to right across the forecast period and then down to the note and article link.

What is being compared

The chart compares the growth trajectory of high-net-worth and ultra-high-net-worth customer segments that underpin future demand in the luxury-car market.

Measurement system

The key measures are population size and growth rate, so the reader is tracking counts of wealthy individuals and the percentage growth that carries those counts forward to 2026.

Visible structure inside the graphic

The graphic is arranged as a forward-looking growth path, likely using a line or paired time points to show how the wealthy-customer base expands over the forecast horizon.

Main takeaway from the visual

The visual links luxury-market momentum to the rising pool of affluent buyers, showing that the addressable customer base is expected to keep expanding rather than flattening out.

Key standout values or extremes

The standout anchored values are the projected 5 percent growth in the number of ultra-high-net-worth individuals from 2021 to 2026 and the resulting total of more than 700,000 people worldwide.

Controls / sequence, when applicable

This is a static chart image with no in-chart controls to operate.

Companion media, when applicable

There is no separate companion audio or video; the chart image is the full visual on this page.


Steering toward luxury

Automotive

September 20, 2022 – One trend that could shape the future of the luxury-car market is the continued increase in the number of high-net-worth individuals (HNWI) and ultra-high-net-worth individuals (UHNWI). For example, the number of UHNWIs—people with more than $30 million in investable assets—will likely grow worldwide at 5 percent from 2021 to 2026, reaching more than 700,000 people.

Steering toward luxury

To read the article, see “Five trends shaping tomorrow’s luxury-car market,” July 8, 2022.


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