Source page: McKinsey & Company

Commentary

Visual form

Single comparison infographic using two scaled diamonds.

Layout / body structure

The page presents one simple side-by-side comparison. A smaller diamond on the left represents the 2022 technology investment share and a larger diamond on the right represents the 2030 expectation, so the eye reads left to right from current level to future level.

What is being compared

The chart compares industry average technology investment in fashion in 2022 with the expected level in 2030. It is not comparing different companies or regions; it is comparing the current revenue share devoted to tech with the future share the industry expects to commit.

Measurement system

The unit is percent share of sales devoted to technology investment. The two diamonds encode those percentages by relative size rather than with a conventional axis.

Visible structure inside the graphic

The visual is stripped down to two labeled shapes on the same baseline, with the smaller 2022 diamond and the much larger 2030 diamond carrying the numeric ranges inside them. Because there are no extra categories or axes, the entire structure is built to make the size jump the dominant visual signal.

Main takeaway from the visual

The chart shows the industry expecting a step change rather than a marginal increase. Technology spending is portrayed as roughly doubling by 2030, which is why the future diamond is visibly much larger than the current one.

Key standout values or extremes

The left diamond is labeled 1.6 to 1.8 percent for 2022, while the right diamond is labeled 3.0 to 3.5 percent for 2030. Those two ranges are the whole point of the chart and visually anchor the doubling message.

Controls / sequence, when applicable

This is a static chart image with no in-chart controls to operate.

Companion media, when applicable

There is no separate companion audio or video; the chart image is the full visual on this page.


Fashion doubles down on tech

Fashion | Technology

July 12, 2022 – Fashion companies believe technology could create a competitive edge. Over the next decade, the industry average technology investment is expected to double, from between 1.6 and 1.8 percent of revenues in 2022 to between 3.0 and 3.5 percent in 2030.

Fashion doubles down on tech

To read the article, see “State of Fashion Technology Report 2022,” May 2, 2022.


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