Source page: McKinsey & Company
Commentary
Fashion doubles down on tech
Fashion | Technology
July 12, 2022 – Fashion companies believe technology could create a competitive edge. Over the next decade, the industry average technology investment is expected to double, from between 1.6 and 1.8 percent of revenues in 2022 to between 3.0 and 3.5 percent in 2030.

To read the article, see “State of Fashion Technology Report 2022,” May 2, 2022.
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Visual form
Single comparison infographic using two scaled diamonds.
Layout / body structure
The page presents one simple side-by-side comparison. A smaller diamond on the left represents the 2022 technology investment share and a larger diamond on the right represents the 2030 expectation, so the eye reads left to right from current level to future level.
What is being compared
The chart compares industry average technology investment in fashion in 2022 with the expected level in 2030. It is not comparing different companies or regions; it is comparing the current revenue share devoted to tech with the future share the industry expects to commit.
Measurement system
The unit is percent share of sales devoted to technology investment. The two diamonds encode those percentages by relative size rather than with a conventional axis.
Visible structure inside the graphic
The visual is stripped down to two labeled shapes on the same baseline, with the smaller 2022 diamond and the much larger 2030 diamond carrying the numeric ranges inside them. Because there are no extra categories or axes, the entire structure is built to make the size jump the dominant visual signal.
Main takeaway from the visual
The chart shows the industry expecting a step change rather than a marginal increase. Technology spending is portrayed as roughly doubling by 2030, which is why the future diamond is visibly much larger than the current one.
Key standout values or extremes
The left diamond is labeled 1.6 to 1.8 percent for 2022, while the right diamond is labeled 3.0 to 3.5 percent for 2030. Those two ranges are the whole point of the chart and visually anchor the doubling message.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.