Source page: McKinsey & Company
Commentary
Less waste, fuller plates
Sustainability | Food
November 4, 2021 – Globally, up to 811 million people faced hunger last year, according to the UN Food and Agriculture Organization. At the same time, one-third of food produced worldwide is wasted. Check out McKinsey for Kids and click through the interactive to see how collaborative efforts and tech innovations can help make food security a reality for more hungry families.
To explore the interactive, see “McKinsey for Kids: (Food) waste not, want not,” March 23, 2021.
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Visual form
Multi-frame illustrated sequence.
Layout / body structure
The chart is a slide-by-slide illustrated sequence built around a single loaf of bread divided into slices. Reader starts with an introductory full-loaf frame, then moves through successive stages such as the farm and later supply-chain points, with each frame showing how much of the loaf is lost or wasted at that step before the sequence culminates in the total share never eaten.
What is being compared
The visual compares where food is lost or wasted across the journey from farm to landfill. It uses the loaf as a constant reference object and compares both individual-stage loss shares and the cumulative total amount of food that never gets eaten.
Measurement system
The main measure is percentage of the loaf, standing in for global food supply. Each step prints a percentage directly onto the loaf graphic or beside the shaded slice block, such as 11 percent lost on the farm, and the sequence ends with a total of 36 percent represented as the full amount of food lost or wasted.
Visible structure inside the graphic
Every frame uses the same dark backdrop, a large illustration at the top for the current stage, explanatory text in the middle, and the loaf graphic at the bottom with a colored or shaded segment marking the amount attributed to that stage or to the running total. The farm frame shades off the first portion of the loaf and labels it 11 percent, while the closing frame turns a much larger block of the loaf blue and labels it 36 percent to represent the total food lost or wasted globally.
Main takeaway from the visual
Food loss and waste accumulate across many steps, and the combined effect is massive. The sequence is designed to make that escalation tangible by starting with a whole loaf and progressively carving out slices until more than a third of the loaf has been set aside as food that never gets eaten.
Key standout values or extremes
The clearest stage-level anchor in the saved sequence is the farm loss at 11 percent. The strongest overall number is the final 36 percent total, which is shown as a much larger colored share of the loaf and paired with the note that roughly one-third of food produced worldwide is never eaten.
Controls / sequence, when applicable
The visible controls change the chart view while keeping the same graphic structure.
Companion media, when applicable
There is no separate companion audio or video; the chart is the full visual on this page.