Source page: McKinsey & Company
Commentary
Creating an online experience on par with today’s tech giants isn’t easy
Digital
October 12, 2020 – When we looked at 100 traditional companies that have experimented with digital ecosystems, we found that only 10 percent are making money from their efforts. Another 40 percent are starting to get customer traffic and are on a path to generating revenue.
To read the article, see “Ecosystem 2.0: Climbing to the next level,” September 11, 2020.
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Visual form
Segmented donut chart.
Layout / body structure
The chart is a single ring chart with the circular share display on the left, a large center callout in the middle of the ring, and a three-item legend on the right. Read the ring segments first and then match each color to the legend text.
What is being compared
The chart compares 100 traditional companies by the extent of their ecosystem play. It separates companies that only experimented with an ecosystem strategy and launched a cross-sectoral value proposition, companies that gained visible customer traffic and are on a path to generating revenue, and companies that generated at least 5 percent of revenues from ecosystem plays.
Measurement system
The measure is share of companies in percent. The ring partitions the full sample into three percentage shares, and the center of the chart highlights the top-tier group that registers distinctive financial performance.
Visible structure inside the graphic
A grey segment represents companies that experimented with an ecosystem strategy, a dark navy segment represents companies that gained visible customer traffic and are on a path to generating revenue, and a light blue segment represents companies generating at least 5 percent of revenues from ecosystem plays. The center callout isolates the high-performing top slice rather than leaving the reader to estimate it from the ring alone.
Main takeaway from the visual
Most companies remain in the early or middle stages of ecosystem play, while only a small minority have pushed ecosystem efforts into material revenue and distinctive financial performance. The chart makes the gap between experimentation and meaningful value creation the whole point.
Key standout values or extremes
The central callout shows that 10 percent register distinctive financial performance. The page text adds that another 40 percent have started to get customer traffic and are on a path to generating revenue, which means the remaining half of the sample is still in the experimentation tier.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.