Source page: McKinsey & Company
Commentary
Most Americans aren’t comfortable eating inside a restaurant yet
COVID-19 | Retail
September 3, 2020 – More than 80 percent of US consumers have anxiety about dining in at casual and quick-service restaurants. But nearly 50 percent feel fine about picking up fast food from a drive-through.
To read the article, see “Eating out(side): Restaurant dining in the next normal,” August 28, 2020.
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Visual form
Three-column stacked bar chart.
Layout / body structure
The chart is a single comparison chart with three vertical stacked columns placed side by side for casual dine in, quick-service dine in, and fast-food drive-through. Read left to right across the dining formats, then read each stack from low anxiety through medium anxiety to high anxiety.
What is being compared
The chart compares consumer anxiety levels across three restaurant-use cases: casual dine-in visits, quick-service dine-in visits, and fast-food drive-through pickup.
Measurement system
The measure is percent of survey respondents. Each column sums to 100 percent, and the stack segments are labeled as low anxiety, medium anxiety, and high anxiety so the reader tracks both total anxious share and the split inside it.
Visible structure inside the graphic
Each dining format is represented by one stacked column with three labeled segments. The two upper segments together form the anxious share, while the lowest segment captures the not-anxious group, making it easy to compare both the total anxiety burden and the balance between medium and high concern across formats.
Main takeaway from the visual
Indoor dining formats sit at almost the same high-anxiety level, while the drive-through stands apart as much less threatening. The visual makes that clear by showing more than four-fifths of both dine-in columns in the anxious colors, versus a much larger not-anxious block for the drive-through.
Key standout values or extremes
Casual dine in is split 17 percent low anxiety, 41 percent medium anxiety, and 42 percent high anxiety. Quick-service dine in is almost identical at 18 percent low, 40 percent medium, and 42 percent high. Fast-food drive-through is the outlier, with 46 percent low anxiety, 38 percent medium anxiety, and only 16 percent high anxiety.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.