Source page: McKinsey & Company
Commentary
Small grocers continue to play a vital role in Asian emerging economies
Small business | Groceries | Asia-Pacific
August 28, 2020 – Independent grocery stores are convenient for millions of Asian consumers, but the fragmented markets they create are inefficient for consumer-packaged-goods companies. Manufacturers need to find innovative solutions to reach these stores.
To read the article, see “Staying ahead of the B2B ecosystem disruption in emerging Asia,” June 12, 2020.
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Visual form
Treemap: stepped country blocks sized by traditional grocery outlet count.
Layout / body structure
Country blocks are arranged from smaller outlet markets on the left to the dominant large markets on the right. Block size carries the outlet count, and color separates markets by whether the traditional-store base is growing, stable, or declining.
What is being compared
It compares the number of general-trade traditional grocery outlets across Asian emerging economies, with the visual emphasis on how concentrated the outlet base is in the largest markets.
Measurement system
The values are 2017 counts of traditional grocery outlets. The block area represents the relative number of stores in each country.
Visible structure inside the graphic
India occupies the largest block by far, followed by Indonesia and China. Smaller markets appear as compact blocks, making the scale gap between India and the rest of the region immediately visible.
Main takeaway from the visual
The chart shows that small independent grocers remain a massive part of emerging Asia’s retail landscape, especially in a few very large markets.
Key standout values or extremes
India is labeled 6,589,000 outlets, Indonesia 3,432,000, and China 2,309,000. The headline notes that four Asian countries host more than 13 million small grocers, with nearly 6.6 million in India alone.
Controls / sequence, when applicable
This is a static treemap-style block chart; there are no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the traditional-grocery outlet chart is the full visual on this page.