Source page: McKinsey & Company

Commentary

Visual form

Scatter Plot: small-multiple country panels plotting phone time against social-relationship concern by generation.

Layout / body structure

Each country gets its own panel with the same two axes. Generation markers for Gen Xers, millennials, and Gen Zers are positioned by daily phone use and agreement that phone use gets in the way of social relationships.

What is being compared

It compares phone behavior and concern about social effects across generations in Australia, China, Indonesia, Japan, South Korea, and Thailand.

Measurement system

The vertical axis measures hours spent on the phone each day. The horizontal axis measures survey agreement, running from disagreement to agreement that phone use interferes with social relationships.

Visible structure inside the graphic

The Gen Z marker usually sits higher than the older-generation markers, showing more phone time. The horizontal position changes by country, so the chart separates time spent on phones from whether respondents see that use as socially harmful.

Main takeaway from the visual

The chart shows a consistent generational pattern in phone time across much of Asia-Pacific, but not a single shared attitude about whether that time damages relationships.

Key standout values or extremes

China is the visible exception to the broad pattern, while Indonesia and Thailand place Gen Z among the highest phone-use positions. Australia stands out because Gen Z appears less concerned about relationship effects than older groups despite heavy phone use.

Controls / sequence, when applicable

This is a static small-multiple scatter plot; there are no in-chart controls to operate.

Companion media, when applicable

There is no separate companion audio or video; the generation-by-country scatter plot is the full visual on this page.


Asian–Pacific Gen Zers like being connected—but there’s a disconnect

Gen Z | Consumer | Asia-Pacific

August 18, 2020 – Except in China, Gen Zers in Asia–Pacific spend more time on their phones than millennials and Gen Xers, according to our survey of more than 16,000 consumers in the region. But their opinions vary by country on whether this is socially detrimental.

Gen Zers tend to spend more time on their phones than other generations do—and many worry it may be too much.

To read the article, see “What makes Asia−Pacific’s Generation Z different?,” June 29, 2020.


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