Some changes to grocery-shopping habits likely to stick after the crisis

Visual form

Stacked Bar / Stacked Column, Bar Chart, and Single KPI / Metric: grocery-frequency and switching-behavior comparison.

Layout / body structure

The left side compares grocery-shopping frequency before the crisis and in May 2020 using stacked bars. The right side uses vertical bars for changed retailer and brand behavior, with circular KPI callouts showing intent to continue those habits.

What is being compared

It compares US consumer grocery behavior before and during COVID-19, including shopping frequency, number of stores visited, switching to store brands, shopping at a new store, and changing the primary grocery store.

Measurement system

The bar segments and vertical bars are measured as percent of respondents. The gray circles report average number of stores shopped per week, and the continuation circles report percent intending to keep each new behavior.

Visible structure inside the graphic

The frequency mix shifts toward less frequent shopping, and the average number of stores falls. The right panel shows visible switching behavior, with store-brand adoption, new-store shopping, and primary-store changes each paired with continuation intent.

Main takeaway from the visual

The chart shows that crisis grocery habits were not only short-term reactions. Consumers consolidated trips, reduced the number of stores they visited, tried store brands, and many intended to keep those changes.

Key standout values or extremes

Average stores shopped per week drops from 4.4 to 2.8. Twenty percent switched to store brand, 17 percent shopped at a new grocery store, and 14 percent changed their primary grocery store.

Controls / sequence, when applicable

This is a static composite bar chart with KPI callouts; there are no in-chart controls to operate.

Companion media, when applicable

There is no separate companion audio or video; the composite grocery-behavior chart is the full visual on this page.