Source page: McKinsey & Company

Commentary

Visual form

Scatter Plot: Australian digital-experience growth versus intent-to-continue matrix.

Layout / body structure

Each digital experience is plotted as a labeled point. The vertical axis shows user growth since COVID-19, the horizontal axis shows intent to continue new or increased use after COVID-19, and reference lines divide the field into behavior groups such as plateau or niche, works for now, accelerated shifts, and already here to stay.

What is being compared

It compares Australian digital habits by two dimensions: how sharply use increased during the crisis and how likely new or increased users were to keep using the service afterward.

Measurement system

Both axes are percentages. The y-axis measures user growth since COVID-19, while the x-axis measures intent to continue new or increased use after COVID-19.

Visible structure inside the graphic

Telemedicine for physical issues sits highest on growth, while several entertainment, gaming, grocery delivery, click-and-collect, and online service points sit farther to the right on continuation intent. Lower-growth or more niche activities remain closer to the bottom-left.

Main takeaway from the visual

The scatter plot separates temporary crisis workarounds from digital behaviors that may last. High-growth, high-intent services look more likely to become durable shifts in Australian consumer habits.

Key standout values or extremes

Telemedicine for physical issues is the highest-growth point, rising above 200 percent. Online streaming, online gaming, grocery delivery, and click-and-collect sit toward the high-intent side of the chart.

Controls / sequence, when applicable

This is a static scatter plot; there are no in-chart controls to operate.

Companion media, when applicable

There is no separate companion audio or video; the scatter plot is the full visual on this page.


Australians say they’ll continue the digital habits they’ve picked up during the crisis

COVID-19 | Asia-Pacific | Digital

June 9, 2020 – The country’s consumers—who have lagged their US, European, and Indo-Pacific peers—intend to continue using digital technologies for services like fitness, groceries, and telemedicine.

Australians report a consistently high intent to continue their new or increased use of many digital experiences.

To read the article, see “As physical doors close, new digital doors swing open,” May 21, 2020.


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