Source page: McKinsey & Company

Commentary

Visual form

Stacked Bar / Stacked Column: horizontal industry bars for German Mittelstand Q2 revenue expectations.

Layout / body structure

Each row is one German Mittelstand industry, with the top row giving the total benchmark. The horizontal bar in each row is split into decrease, stable, and increase segments for expected Q2 2020 revenue.

What is being compared

It compares revenue expectations across German Mittelstand industries during the COVID-19 lockdown. The chart shows which sectors expected turnover to fall and which had more stable or positive outlooks.

Measurement system

The measure is percent of respondents in each industry expecting revenue to decrease, remain stable, or increase. Each stacked bar sums to the full respondent group for that industry.

Visible structure inside the graphic

Most rows are dominated by the decrease segment. Mechanical and plant engineering and automotive have especially large decrease shares, while healthcare, construction, and chemicals show more stable or positive segments than the hardest-hit industrial rows.

Main takeaway from the visual

The chart shows that the Mittelstand’s expected Q2 revenue damage was broad but uneven. Industrial sectors tied to machinery and automotive looked especially exposed, while some sectors had more room for resilience.

Key standout values or extremes

Mechanical and plant engineering shows 80 percent expecting a decrease, and automotive shows 66 percent. The total row shows 55 percent expecting a decrease, 24 percent stable, and 21 percent expecting an increase.

Controls / sequence, when applicable

This is a static horizontal stacked-bar chart; there are no in-chart controls to operate.

Companion media, when applicable

There is no separate companion audio or video; the stacked-bar chart is the full visual on this page.


Strategically important German Mittelstand hit hard by country’s COVID-19 lockdown

COVID-19 | Jobs | Europe

June 8, 2020 – More than half of Mittelstand enterprises—companies that account for almost 60 percent of the country’s jobs and more than a third of its revenues—expect their revenues to decline in the second quarter (Q2) of 2020.

German Mittelstand enterprises expect signicant turnover losses in Q2 2020.

To read the article, see “How the German Mittelstand is mastering the COVID-19 crisis,” May 20, 2020.


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