Source page: McKinsey & Company
Commentary
AI tools for retailers
Food | Retail | Artificial Intelligence
May 19, 2023 – The European grocery sector is expected to begin its recovery in the second half of this year after experiencing substantial cost pressure in 2022. Senior partners Franck Laizet and Daniel Läubli and colleagues found that generative artificial intelligence could help the recovery by adding value for retailers in many areas, including company management, marketing, and customer interaction.
To read the report, see “State of grocery Europe 2023: Living with and responding to uncertainty,” April 19, 2023.
customizer here
Visual form
Stacked column comparison chart inside framed 100-percent bars.
Layout / body structure
A single five-column chart runs left to right across retail functions, with each category contained inside a gray frame and filled from the bottom up by analytics value and incremental generative-AI value.
What is being compared
It compares the relative contribution of analytics and generative AI across category management, supply chain management, store operations, marketing, and support functions.
Measurement system
The measure is the share of total EBIT impact from analytics and generative AI, so the reader is comparing proportional value mix by function rather than raw dollars or volumes.
Visible structure inside the graphic
Each function is represented by one framed vertical bar with a lighter lower segment for analytics and a darker upper segment for generative AI, letting the eye compare both the total filled height and the size of the dark incremental layer.
Main takeaway from the visual
The incremental upside from generative AI is not spread evenly across retail functions, because the tallest combined columns and the thickest dark layers sit in marketing and support functions rather than in category management.
Key standout values or extremes
Support functions and marketing occupy the tallest combined columns in the chart, while category management shows the smallest dark generative-AI layer and the weakest overall incremental lift.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.