Source page: McKinsey & Company
Commentary
Amid limited access to modern contraceptives, self-care in family planning can go a long way in Kenya
Healthcare | Africa
February 11, 2021 – As defined by the WHO, self-care in family planning means the ability of individuals, families, and communities to promote and maintain sexual health and prevent unwanted pregnancies, with or without the help of healthcare providers. We combined different demographic and socioeconomic characteristics to identify eight segments in Kenya that are likely to benefit from self-care in family planning.
To read the article, see “Self-care: Meeting contraception needs in Africa,” February 9, 2021.
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Visual form
Eight-card population-segmentation infographic.
Layout / body structure
The chart is arranged as two rows of four persona cards. Reader moves left to right across the top row and then across the bottom row, using the illustrated portrait, the segment label, the descriptive profile, and the bubble-size estimate under each card together.
What is being compared
It compares eight segments of adolescent girls and young women in Kenya who could benefit from self-care in family planning. The segments differ by school status, rural or urban setting, income, digital access, sexual activity, relationship status, and whether they already have children.
Measurement system
The measure is estimated segment size in Kenya. Each card prints a population number and uses a gray circle below the card as a relative size cue, so larger circles correspond to larger target segments.
Visible structure inside the graphic
Every segment card repeats the same structure: a blue portrait tile, a bold segment title, a short multi-line demographic description, and a numeric population estimate above a circle marker. The biggest circles sit under the largest segments, which makes the distribution readable without a conventional axis.
Main takeaway from the visual
Self-care opportunity in family planning is not one generic youth segment; it spans several distinct populations with very different circumstances. The biggest opportunities appear in rural segments, especially the sexually inactive rural teen student group, while several urban and college segments are much smaller but still meaningfully sized.
Key standout values or extremes
The largest segment shown is sexually inactive, rural teen student at 889,000. Other large groups are rural teen mom at 354,000 and sexually inactive urban teen at 350,000, while the smallest segment is teenage experimenter at 63,000; the remaining cards are college student with disposable income at 168,000, college student without disposable income at 112,000, rural teen in cultural union at 84,000, and sexually active rural teen student at 214,000.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.