Source page: McKinsey & Company
October 20, 2023
Consumer | Sustainability
Many shoppers expect brands and retailers to “walk the walk” when it comes to sustainability commitments.
Many shoppers expect brands and retailers to “walk the walk” when it comes to sustainability commitments. Products with environmental, social, and governance-related claims gain 1.7 percentage points of sales growth compared with products that don’t, senior partner Dymfke Kuijpers and coauthors explain. Millennials and Gen Z especially indicate a willingness to pay more for products that are environmentally friendly.
Chart family: Scatter Plot · Scatter Plot Customization
To read the article, see “The state of grocery in North America 2023,” September 25, 2023.
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