Source page: McKinsey & Company

Commentary

Visual form

Tabbed ranked vertical bar chart.

Layout / body structure

The chart has tabs for Ukraine and COVID-19. The visible Ukraine tab ranks industries from positive to negative total shareholder return, with a dashed horizontal reference line for total capital markets.

What is being compared

It compares global total shareholder returns since the relevant pre-event peak by industry, showing how each sector moved relative to the total market impact.

Measurement system

The vertical axis is percent change. Bars above zero are positive and highlighted blue; bars below zero are negative and shown in dark navy.

Visible structure inside the graphic

The visible view runs from Pharma and biotech and Utilities at the positive end through a long set of negative sectors ending with Air and travel at the far negative end.

Main takeaway from the visual

The chart shows that the capital-market impact of Russia’s invasion of Ukraine was uneven across sectors, with only a few industries positive and many sectors below the total-market reference.

Key standout values or extremes

Pharma and biotech is the strongest visible positive bar, near 9 percent. Air and travel is the deepest negative bar, around -21 percent, with advanced electronics, media, and diversified financials also deeply negative.

Controls / sequence, when applicable

The tabs switch between the Ukraine and COVID-19 disruption views inside the chart.

Companion media, when applicable

The chart is the full visual on this page. There is no separate companion audio or video outside the visual.


Different disruptions, different playbooks

Economy | Resilience

December 6, 2022 – The confluence of today’s crises are challenging leaders in Europe at a greater magnitude than they have ever faced before. Senior partner Homayoun Hatami and colleagues explain that no crisis can be handled by following the same playbook. While the pharma industry, for example, showed positive returns after the COVID-19 pandemic, current geopolitical turmoil is having uneven effects across industries. Click through the interactive to see more results.

To read the article, see “A defining moment: How Europe’s CEOs can build resilience to grow in today’s economic maelstrom,” October 12, 2022.

Interactive



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