Source page: McKinsey & Company
June 19, 2024
Travel | Consumer
Travelers enjoy the journey of planning their own trips, note senior partner Matteo Pacca and coauthors.
Summer has arrived in the Northern hemisphere. All this week, our daily charts will focus on travel and tourism. We’ll explore shifting travel preferences, new business models, luxury travel, disruptions affecting the industry, and more.
Travelers enjoy the journey of planning their own trips, note senior partner Matteo Pacca and coauthors. They highlight findings from a McKinsey survey, which revealed that in the past year, only 17 percent of respondents used a travel agent. So where is inspiration coming from these days? While there are many sources that spark travel ideas, family and friends top the list. Social media influencers, on the other hand, come in last.
Chart family: Scatter Plot · Scatter Plot Customization
To read the article, see “The way we travel now,” May 29, 2024.
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