Source page: McKinsey & Company
Commentary
From doom to zoom in AI
Artificial Intelligence | Generative AI
March 19, 2025 – When it comes to AI, employees around the world have a range of sentiments. Senior Partner Lareina Yee talks to Reid Hoffman of Greylock Partners about the four personas of AI sentiment that Reid introduces in his book Superagency: What Could Possibly Go Right with Our AI Future: Doomers, Gloomers, Bloomers, and Zoomers. While every group says they are familiar with gen AI, Yee notes that a McKinsey survey found that among respondents, Gloomers and Bloomers make up a similar share of the workplace, while Doomers are a clear minority.
To explore the learning module, see “Understanding AI sentiments and encouraging experimentation,” February 18, 2025.
customizer here
Visual form
Table (with Visual Encoding) and Pie / Donut Chart: circular-meter matrix of gen-AI employee archetypes.
Layout / body structure
Columns represent the four employee archetypes: Doomer, Gloomer, Bloomer, and Zoomer. Rows represent gen-AI familiarity, comfort, expected benefit, planned use, workflow change, and respondent share.
What is being compared
It compares the four AI-sentiment archetypes by attitude, behavior, and group size, using the same percentage-based measures across each column.
Measurement system
All values are percentages of respondents. Circular meters encode the row-level measures, and the bottom donut charts encode each archetype’s share of the sample.
Visible structure inside the graphic
The grid uses one circular meter per archetype-and-question cell, with the numeric percentage printed inside. Donut charts at the bottom summarize the size of each archetype group.
Main takeaway from the visual
The chart shows a sharp gradient from skepticism to enthusiasm: Bloomers and Zoomers score much higher on comfort and expected impact, while Doomers remain a small minority.
Key standout values or extremes
Zoomers lead on extensive familiarity at 67 percent and expected workflow change at 64 percent. Bloomers reach 96 percent for at least some familiarity and 91 percent for comfort using gen-AI results. The respondent-share donuts show Bloomers at 39 percent, Gloomers at 37 percent, Zoomers at 20 percent, and Doomers at 4 percent.
Controls / sequence, when applicable
This is a fixed circular-meter matrix; there are no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the gen-AI archetype matrix is the visual on this page.