Source page: McKinsey & Company

Commentary

Visual form

Table (with Visual Encoding): bubble-matrix table of expected new-venture types by industry.

Layout / body structure

Rows list venture types and columns list industries, with a total column at the far right. Each cell contains a bubble and a percentage label so the reader can scan across industries or down venture categories.

What is being compared

It compares the kinds of new ventures respondents expect their companies to build in the next five years, including data-and-AI-driven businesses, digital direct-to-consumer businesses, sustainability-focused businesses, smart products, hardware or robotics, and subscription models.

Measurement system

The measure is percent of respondents. Bubble size and the printed number encode the same percentage, while the total column summarizes the cross-industry average for each venture type.

Visible structure inside the graphic

The top row for data, analytics, and AI-driven businesses contains the largest and most consistent bubbles. Other rows show more industry-specific pockets, including consumer goods and retail for physical consumer-focused products and energy and materials for sustainability-focused businesses.

Main takeaway from the visual

The chart shows that AI- and data-driven venture building is the leading expected direction across most industries. Other venture types matter, but they are less broadly dominant across the matrix.

Key standout values or extremes

Technology, media, and telecom reaches 75 percent for data, analytics, and AI-driven businesses, the largest bubble in the chart. Consumer goods and retail reaches 63 percent for physical consumer-focused products, energy and materials reaches 60 percent for environmental or sustainability-focused businesses, and the total column reaches 56 percent for data, analytics, and AI-driven businesses.

Controls / sequence, when applicable

This is a static visually encoded bubble table; there are no in-chart controls to operate.

Companion media, when applicable

There is no separate companion audio or video; the new-venture expectation bubble table is the full visual on this page.


From insight to enterprise with AI

Artificial Intelligence | Digital | Strategy

December 18, 2025 – AI is becoming the central engine of future new-venture building for many companies. A recent survey shows that 56 percent of business leaders expect their companies to build data- and AI-driven businesses in the next five years, making it the top choice overall, note McKinsey’s Daniel Aminetzah, Jason Bello, Jerome Königsfeld, Paul Jenkins, and coauthors. Tech, media, and telecom sectors, along with financial services and advanced industries, lead the way in anticipated new ventures focusing on analytics, data, and AI.

Across most industries, survey respondents most often expect to build data- and AI-driven new ventures in the next five years.

To read the survey, see “The way to win in corporate venturing: Serial building and AI,” October 28, 2025.


customizer here