Source page: McKinsey & Company
Commentary
In with the new
Leadership | Growth
December 1, 2023 – Despite economic uncertainty, companies are doubling down on building new businesses—and, in many sectors, the types of businesses are evolving. According to the latest McKinsey Global Survey on new-business building, senior partner Ari Libarikian and colleagues note that, compared with last year, the share of respondents expecting to build everything-as-a-service businesses, such as subscription businesses or remote healthcare, is now nearly as large as that for new data, analytics, and AI-based businesses. Meanwhile, digital retail businesses have become somewhat less prioritized. Click through the interactive to see more.
To read the survey, see “CEOs’ choice for growth: Building new businesses,” November 9, 2023.
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Visual form
Dot-matrix bubble table. Each panel maps types of new businesses down the rows and industries across the columns, with circle size and printed values showing the share of respondents expecting their organizations to build each type.
Layout / body structure
The chart is organized as a two-view dashboard, with one panel for 2022 and one for 2023. Within each view the reader scans left to right across industries and top to bottom across business types, then switches between years to see how the pattern changed.
What is being compared
The visual compares the kinds of new businesses organizations expect to build over the next five years across industries and across two survey years. It shows how priorities shift among categories such as data and AI platforms, everything as a service, physical products, sustainability-focused businesses, marketplaces, digital retail, connected products, and other services.
Measurement system
The unit is the percentage of respondents in each industry expecting their organizations to build a given business type. Larger circles and higher printed values indicate stronger expectation, and the gray total column on the far right summarizes the all-industry average for each row.
Visible structure inside the graphic
Each panel is a grid of circles with row labels for business types and column labels for industries including advanced industries, consumer goods and retail, financial services, energy and materials, healthcare and life sciences, technology media and telecom, and travel logistics and infrastructure. The repeated grid structure is what lets the reader compare both within a year and across the 2022 and 2023 views.
Main takeaway from the visual
New-business priorities have shifted rather than simply broadened. The side-by-side year views make it clear that data and AI platforms remain important, but everything-as-a-service grows into a much stronger theme in 2023 while some categories such as digital retail lose relative urgency in several industries.
Key standout values or extremes
In 2022, technology, media, and telecom shows 62 percent for data, analytics, and AI platforms and 61 percent for software as a service. In 2023, technology, media, and telecom shows 55 percent for data and AI platforms and 52 percent for everything as a service, while energy and materials rises to 64 percent for environmentally focused businesses and consumer goods and retail reaches 63 percent for digital retail in the 2023 panel.
Controls / sequence, when applicable
The reader moves between the 2022 and 2023 panels and compares how the circle sizes and values change year over year. The interaction is about switching survey-year views within the same matrix structure rather than drilling into a separate chart type.
Companion media, when applicable
There is no separate companion audio or video; the chart is the full visual on this page.