Source page: McKinsey & Company
Commentary
Investors get a kick out of e-scooters
Mobility | Investing
October 12, 2022 – E-kickscooters got a jolt in investments in recent years. Since the start of the COVID-19 pandemic, micromobility companies (those providing bicycles, mopeds, and e-kickscooters) in Asia, Europe, and North America captured nearly $4 billion in investments. The share of those investments going to e-kickscooters specifically jumped 50 percentage points from 2018 to 2022, McKinsey analysis suggests.

To read the post, see “How the pandemic has reshaped micromobility investments,” August 3, 2022.
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Visual form
Investment-allocation chart.
Layout / body structure
The chart is organized as a before-and-after investment mix comparison, with the reader moving from earlier micromobility funding patterns to the much more e-kickscooter-heavy allocation seen more recently. The reading order is over time through the investment mix shift.
What is being compared
It compares how micromobility investment is allocated across bicycles, mopeds, and e-kickscooters, especially before and after the pandemic period.
Measurement system
The page uses investment share and total capital in dollars. The viewer tracks both the overall size of micromobility funding and the portion captured by e-kickscooters.
Visible structure inside the graphic
The internal pieces are the micromobility categories and the changing share of investment attached to each one. The structure emphasizes how e-kickscooters take over more of the funding mix over time.
Main takeaway from the visual
The chart shows that investors have become far more concentrated in one corner of micromobility. E-kickscooters move from one option among several to the dominant destination for capital.
Key standout values or extremes
The page notes that micromobility companies in Asia, Europe, and North America captured nearly 4 billion dollars in investment since the start of the pandemic. It also highlights that the share of those investments going to e-kickscooters jumped 50 percentage points from 2018 to 2022 and now sits near 90 percent.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.