Source page: McKinsey & Company
April 11, 2024
Entertainment | Diversity & Inclusion
Latinos account for 19 percent of the US population but are responsible for 24 percent of box-office ticket sales and make up 24 percent of streaming subscribers.
Latinos account for 19 percent of the US population but are responsible for 24 percent of box-office ticket sales and make up 24 percent of streaming subscribers. Yet, senior partner Lucy Pérez and coauthors find that Latinos are underrepresented in the entertainment industry, where they hold less than 5 percent of leading on-screen, off-screen, and executive leadership roles. This lack of representation in jobs that determine hiring for other production roles contributes to the low number of opportunities available for aspiring Latino talent: the likelihood of a Latino producer, writer, or lead signing on to a project is an average of 15-fold higher if the director or showrunner is Latino.
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To read the article, see “Latinos in Hollywood: Amplifying voices, expanding horizons,” March 7, 2024.
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