Source page: McKinsey & Company
Commentary
Let’s meet in the metaverse
Retail | Technology | Innovation
August 4, 2022 – The metaverse—a virtual-reality space in which users can interact—is a far-off concept for some consumers and industry experts who anticipate it will be a fleeting fad. Results of a recent McKinsey consumer survey suggest it will stick around. On average, respondents expect to spend nearly four hours a day in the metaverse in five years.
To read the article, see “Probing reality and myth in the metaverse,” June 13, 2022.
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Visual form
Small-multiples dot-ring chart with one circular readout per generation.
Layout / body structure
The chart runs left to right across five equally sized circular panels labeled Gen Z, Millennials, Gen X, Baby boomers, and Average. Each panel uses a ring of dots with a central number, so the reader compares the generations side by side rather than following an axis.
What is being compared
The chart compares expected daily time spent in the metaverse five years from now across four generational groups plus the overall average. It is a direct comparison of hours per day, not market share or spending share.
Measurement system
The central values are hours per day. The ring dots act as a visual gauge around each number, with the highlighted arc changing color by generation while the rest of the circle remains gray.
Visible structure inside the graphic
Each generation gets one circle made of evenly spaced dots. The highlighted arc is purple for Gen Z, bright blue for Millennials, dark blue for Gen X, teal for Baby boomers, and dark navy for the overall average, while the numeric labels 4.7, 4.7, 3.6, 1.8, and about 3.7 sit in the middle of the rings.
Main takeaway from the visual
The chart shows a clear generational split: younger consumers expect to spend much more time in the metaverse than older ones. Gen Z and Millennials sit at the top together, while Baby boomers are far lower, pulling the overall average down below four hours.
Key standout values or extremes
Gen Z and Millennials are tied at 4.7 hours per day, Gen X is at 3.6, Baby boomers are at 1.8, and the overall average is about 3.7 hours. The biggest visible gap is between the 4.7-hour expectations of the two youngest groups and the 1.8-hour expectation for Baby boomers.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.