Source page: McKinsey & Company
Commentary
Looking to create more value from sustainability? Do these three things
Sustainability | Organization
May 5, 2021 – The numbers are impressive. For 57 percent of value creators, the sustainability agenda is a part of their corporate culture. These companies are also more likely to train employees and are rewarded with higher workforce engagement through a better understanding of how sustainability efforts align with their company’s strategy.

To read the survey, see “How companies capture the value of sustainability: Survey findings,” April 28, 2021.
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Visual form
Three-panel dot-matrix comparison chart.
Layout / body structure
The chart is arranged as three vertical panels placed left to right, each one showing the same value-creators-versus-all-others comparison for a different sustainability capability. Within every panel, the value-creators dot matrix sits above the all-others matrix, so the reader compares down each column before moving to the next topic.
What is being compared
It compares value creators with all other companies on three cultural and workforce aspects of sustainability: whether sustainability is part of the corporate culture, whether employees receive training on integrating sustainability practices into their work, and whether employees understand how sustainability efforts align with overall strategy.
Measurement system
The measure is percent of respondents. Each panel uses 100-dot icon arrays with the printed percentages above the grids, making the filled share and the unfilled remainder readable at the same scale in every comparison.
Visible structure inside the graphic
Each topic gets a matched pair of square dot arrays, with blue dots for value creators and dark dots for all others. The repeated top-versus-bottom arrangement makes the gap visible both through the printed numbers and through the much denser fill in the value-creator grids.
Main takeaway from the visual
Companies that create more value from sustainability look much stronger on culture, employee training, and strategic understanding than other companies. The repeated three-panel pattern shows that the gap is not isolated to one practice but stretches across the whole workforce setup.
Key standout values or extremes
Sustainability as part of the corporate culture stands at 57 percent for value creators versus 39 percent for all others. Training employees on how to integrate sustainability practices is 27 percent versus 8 percent, and understanding how sustainability efforts align with overall strategy is 47 percent versus 27 percent.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.