Source page: McKinsey & Company
Commentary
Mini vehicles are gaining traction
Mobility | Sustainability
December 13, 2022 – Minimobility might be the next big thing in transportation, say partners Kersten Heineke and Timo Möller and coauthors. The segment includes three- or four-wheeled electric vehicles (EVs) that fit one to two people. In a recent survey, more than 30 percent of global respondents state that they are likely or very likely to consider using a minimobility vehicle as one of their future mobility options. Respondents from Brazil and China are most likely to consider these vehicles.
To read the article, see “Minimobility: The next big thing in urban mobility?,” September 16, 2022.
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Visual form
Survey chart.
Layout / body structure
The visual is laid out as a consumer-preference comparison, with the minimobility option measured against the broader future mobility mix. Reader scans the survey result first and then reads the segment framing around who may adopt these vehicles.
What is being compared
It compares consumer willingness to include minimobility vehicles in their future transportation mix, especially the three- and four-wheeled electric formats designed for one or two people.
Measurement system
The chart uses survey percentages, so the reader is tracking the share of respondents likely or very likely to use a minimobility vehicle.
Visible structure inside the graphic
The internal structure is built from the consumer-response share and the segment definition around the vehicles themselves. The chart uses a simple preference comparison to make the size of the potential adoption base easy to read.
Main takeaway from the visual
The page shows that minimobility has moved beyond novelty and into plausible future demand. The share of respondents open to using these vehicles is large enough that the category reads like a meaningful addition to the urban mobility mix.
Key standout values or extremes
The headline figure is that more than 30 percent of surveyed global consumers say they are likely or very likely to use a minimobility vehicle as part of their future mobility mix. That willingness level is the central visual fact on the page.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.