Source page: McKinsey & Company
Commentary
Route to an equitable future
Automotive | Diversity & Inclusion
September 27, 2022 – McKinsey research shows that Black Americans will spend more on cars (including electric) in the coming years, projected at $190 billion by 2030. Car companies could foster equitable experiences for Black consumers by looking at their different needs and preferences. For example, our research shows that Black consumers tend to value recommendations when making decisions about car purchases more than their counterparts do.
To read the article, see “Rules of the road: Equitably serving Black automotive consumers,” August 3, 2022.
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Visual form
Bar chart.
Layout / body structure
The page uses a single chart in the main visual slot, read from the title into the category comparison and then down to the note and article link below.
What is being compared
The chart compares the automotive purchase priorities of Black consumers, highlighting the need areas and shopping considerations that shape an equitable buying experience.
Measurement system
The chart is built around category-level comparison rather than around time series, so the important signals are the relative weights of different considerations within the shopping decision.
Visible structure inside the graphic
The graphic is organized as a set of bars or columns for the major consideration areas, making it easy to compare which themes stand out most strongly in the buying journey.
Main takeaway from the visual
The chart makes clear that the needs of Black automotive consumers are not one-dimensional; multiple purchase considerations sit at the center of the decision, and recommendations are one of the factors that stand out in the surrounding page text.
Key standout values or extremes
The strongest explicit number on the page is the projected spending scale behind the chart context: Black Americans are expected to spend about $190 billion on cars by 2030.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.