Source page: McKinsey & Company
Commentary
Sportswear for the win
Sports | Retail
March 11, 2024 – After posting 2 percent revenue growth in 2022, the global sportswear industry came back in 2023 with 6 percent CAGR. Now, senior partner Gemma D’Auria and colleagues find that there is a renewed sense of optimism in the industry. Growth is expected to increase at a global annual rate of 7 percent by 2027. North America and Asia–Pacific are expected to lead the way, as consumers move toward sports that are quicker to pick up, require less commitment, and are more social—such as pickleball and paddle tennis—rather than organized sports with fixed time commitments or requirements for high levels of skill.
To read the report, see “Time to move: Sporting goods 2024,” January 30, 2024.
customizer here
Visual form
Stacked bar chart.
Layout / body structure
A single chart runs left to right across years 2017 to 2027, with one stacked column per year and the regional legend aligned on the right edge of the chart.
What is being compared
It compares annual global sportswear retail sales over time and splits each year across North America, Asia-Pacific, Western Europe, Latin America, Eastern Europe, and the rest of the world.
Measurement system
The vertical scale is in billions of dollars, the horizontal axis is year, and a CAGR +7% bracket marks the projected growth stretch into 2027.
Visible structure inside the graphic
Each yearly column is built from six regional color bands, the total for each year is printed above the stack, and the regional labels line up with the 2027 bar so the reader can see which geography each segment represents.
Main takeaway from the visual
The market dips in 2020 and then climbs steadily through the forecast period, with North America and Asia-Pacific remaining the largest visible contributors inside the total.
Key standout values or extremes
Total sales move from 305 in 2017 to 301 in 2020, then rise to 396 in 2023, 451 in 2025, and 512 in 2027.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.