Source page: McKinsey & Company
Commentary
Start me up
Technology | Economy
January 7, 2022 – Greater support of and investment in German start-ups could generate value up to €2.3 trillion by 2030—a boost from the €1 trillion estimated on its current trajectory. More successful start-ups there could also create nearly 1.5 million jobs, double what is projected with the current pace of start-up founding activity.
To read the article, see “Entrepreneurship zeitgeist 2030,” October 26, 2021.
customizer here
Visual form
Two-row additive block chart.
Layout / body structure
The chart is organized into two horizontal equations, one for value creation and one for jobs created. Each row starts with the current baseline, adds one start-up-growth lever at a time, and ends at a dark total block on the far right.
What is being compared
The chart compares the effect of different start-up levers on Germany’s value creation and job creation from 2021 to 2030. It compares the baseline outcome with the incremental gains from increasing the number of start-ups and from improving start-up success.
Measurement system
The top row is measured in euros of value creation, shown in trillions, while the bottom row is measured in millions of jobs created. The blocks carry direct numeric labels for the baseline, the incremental contributions, and the final totals.
Visible structure inside the graphic
Each row is built as a sequence of rectangular blocks separated by plus signs and ending with an equals sign before the total. The top row starts at 1.10 and adds 0.50 and 0.20 before arriving at 2.30, while the jobs row starts at 0.75 and adds 0.34, 0.24, and 0.11 before landing at 1.44.
Main takeaway from the visual
The chart shows that Germany’s upside grows materially when it improves both the number of start-ups and their success rate rather than pulling only one lever. The rightmost totals are far larger than the baseline blocks, which makes the combined effect look additive and substantial in both value and jobs.
Key standout values or extremes
Value creation rises from 1.10 trillion euros under current activity to 2.30 trillion euros when the start-up system improves, with a 0.50 contribution from increasing the number of start-ups and an additional 0.20 from making start-ups more successful. Jobs created rise from 0.75 million to 1.44 million, with 0.34, 0.24, and 0.11 million incremental blocks shown along the way.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.