Source page: McKinsey & Company
Commentary
The journey is the destination
Automotive
January 30, 2024 – Shifting customer preferences and go-to-market strategies, such as direct sales, are transforming the commercial vehicle industry. OEMs now have an opportunity to tap new value pools, note senior partner Anna Herlt and coauthors. For example, by 2030, almost 66 percent of global OEM profits from medium- and heavy-duty trucks could come from recurring life cycle services, such as aftermarket, financing and leasing, and data-enabled services.
To read the article, see “Roadwork ahead! Commercial vehicles face new go-to-market challenges,” December 18, 2023.
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Visual form
Treemap-style profit-pool chart.
Layout / body structure
The chart places the one-time vehicle-sales block across the top, the recurring life-cycle-service blocks below, and a 66 percent recurring-profit callout on the left.
What is being compared
It compares 2030 OEM medium-duty and heavy-duty truck profit pools across one-time vehicle sales and production, aftermarket, financing and leasing, insurance, data-enabled services, and new energy-carrier opportunities.
Measurement system
Each block is measured in billions of dollars, and the overall chart total is shown as a 15-billion-dollar profit pool.
Visible structure inside the graphic
The visual uses proportional rectangles with labels inside each block, so the reader can compare one-time profit against the recurring service blocks by area as well as by the printed values.
Main takeaway from the visual
Recurring life-cycle services make up the larger share of the pool, so the chart frames the profit shift away from one-time sales alone.
Key standout values or extremes
The one-time vehicle-sales-and-production block is 5.1, aftermarket is 5.8, financing and leasing 2.3, data-enabled services 1.2, insurance 0.4, EVCI and ZEV energy carriers 0.2, and the recurring share is called out at 66 percent.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.