Underrepresented in revenues

Visual form

Area-size comparison chart built from four large gray diamonds with smaller blue diamonds nested at their bases.

Layout / body structure

The page presents a single chart read left to right across Hair care, Makeup, Skin care, and Total. Each category gets one large gray diamond for overall category revenue, then two much smaller blue diamonds stacked at the bottom to show Black-founded company revenue within that category, before the notes sit underneath the full row.

What is being compared

The visual compares annual US beauty sales revenue across four product buckets and, inside each bucket, separates the revenue tied to Black-founded, Black-owned companies from the revenue tied to Black-founded, non-Black-owned companies.

Measurement system

The chart uses approximate dollar revenue in billions, not percentages, and it relies on area size plus printed numeric labels. The big black labels above the gray diamonds show total category revenue, while the smaller labels around the blue diamonds show the much smaller Black-founded revenue amounts.

Visible structure inside the graphic

Hair care, Makeup, and Skin care each have one gray diamond scaled to category size, and Total has the largest gray diamond at the far right. At the base of every category diamond, a darker blue diamond marks Black-founded, Black-owned revenue and a lighter blue diamond marks Black-founded, non-Black-owned revenue, so the ownership split is repeated in the same position across all four categories.

Main takeaway from the visual

The chart shows that the blue diamonds remain tiny inside every product category and in the total market, so Black-founded brands make up only a sliver of beauty revenues even though the surrounding category markets are large. The gap is visible most clearly in the Total column, where the overall market diamond dwarfs the two nested blue diamonds.

Key standout values or extremes

The category totals are $15 billion for Hair care, $20 billion for Makeup, $25 billion for Skin care, and $60 billion in Total. The Black-founded revenue labels are far smaller: Hair care shows $0.1 billion Black-owned and $0.4 billion non-Black-owned, Makeup shows $0.1 billion and $0.6 billion, Skin care shows $0.03 billion and $0.2 billion, and Total shows $0.23 billion Black-owned plus $1.2 billion non-Black-owned.

Controls / sequence, when applicable

This is a static chart image with no in-chart controls to operate.

Companion media, when applicable

There is no separate companion audio or video; the chart image is the full visual on this page.