Source page: McKinsey & Company
Commentary
Vietnam’s travel strategy: First, do no harm
COVID-19 | Travel | Asia-Pacific
March 31, 2021 – Vietnam has pursued a “zero-case-first” strategy since the start of the pandemic, which seems to be paying off. Domestic tourism didn’t fall much, and as international travel resumes, tourism is set to reach precrisis levels of spending by 2024.
To read the article, see “Reimagining tourism: How Vietnam can accelerate travel recovery,” March 19, 2021.
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Visual form
Single-panel stacked area chart.
Layout / body structure
The chart is one time-series area chart running from 2015 to 2030 with domestic tourism expenditures forming the darker base and international expenditures stacked above. Reader follows the combined total over time, then separates the lower domestic layer from the upper international layer to see which part drives the drop and recovery.
What is being compared
It compares tourism expenditures in Vietnam over time, split into domestic and international travel spending. It also highlights the pandemic-era drop and the projected recovery path if infection rates remain low.
Measurement system
The measure is tourism expenditures in billions of dollars. The vertical axis is scaled in dollar terms, and the marked points plus dashed recovery guide show the level before the 2020 drop and the point where the market returns to its earlier trajectory.
Visible structure inside the graphic
The domestic component appears as the dark lower band and the international component as the bright upper band. A labeled arrow and a minus-53 percent callout mark the 2020 plunge, while a later point near 2024 is tagged as the recovery moment where the total climbs back above the earlier reference line.
Main takeaway from the visual
Vietnam’s tourism sector is shown as capable of recovering relatively quickly if infection rates stay low, with domestic travel carrying the rebound first and international travel layering back on top. The chart makes the pandemic hit look severe but temporary because the combined area climbs back above its prior level by the mid-2020s.
Key standout values or extremes
The chart marks a decline of 53 percent into 2020, falling from just above 20 billion dollars to roughly 10. The recovery marker sits around 2024 at a level a bit above 22, and by 2030 the combined total rises into the mid-30 billions with domestic spending still forming the larger base.
Controls / sequence, when applicable
This is a static chart image with no in-chart controls to operate.
Companion media, when applicable
There is no separate companion audio or video; the chart image is the full visual on this page.